ARE web reviewers legit? Sometimes it's pretty clear exactly who writes fake positive reviews on the Web: friends or relatives of the author or the shop or restaurant owner, or sometimes the author or shop owner himself. The goal of fake positive reviews is to increase sales, and the reviewers are the ones who benefit, or want their friends to benefit... A fascinating new academic study sheds light on the fake negative review, finding not only that the source is totally unexpected but also that the problem is much bigger than a few malicious operators. According to a study done by Eric Anderson of Northwestern University and Duncan Simester of the M.I.T. Sloan School of Management, customers do it — in fact, devoted customers write those “reviews.” Registered customers wrote over 325,000 reviews in the study period. But for 16,000 of those reviews, there is no evidence that the customer bought the item. I know it can be confusing, right? The internet or web culture are simply confused and confusing, to say the least.
A PLAN by a group of 17 major North American retailers, including Wal-Mart, Gap, Target and Macy’s, commits $42 million for worker safety in Bangladesh following recent fatal mishaps in local factories. These sweatshops deliver job quotas from said US companies. The money commitment shall cover inspections and an anonymous hot line for workers to report concerns about factory conditions, and more than $100 million in loans and other financing to help Bangladeshi factory owners correct safety problems. However, some labor rights groups—including the Worker Rights Consortium, the Clean Clothes Campaign and United Students Against Sweatshops, criticized the American plan. They maintained that it would cost as much as $3 billion to bring Bangladesh’s garment factories up to an acceptable safety standard. “Wal-Mart, Gap and the corporations that have chosen to join them, are unwilling to commit to a program under which they actually have to keep the promises they make to workers and accept financial responsibility for ensuring that their factories are made safe,” the groups said in a statement. Makes sense?